The Sensitive Choice program helps you identify companies that are committed to reducing asthma and allergy triggers.

At the National Asthma Council Australia, we know that people with asthma and allergy – and their family members – want good information to help improve their health and wellbeing.

We have developed the Sensitive Choice program to help Australians and New Zealanders make better lifestyle choices that may help them manage asthma and allergies more effectively.

Products accepted into the Sensitive Choice program are allowed to display the Sensitive Choice blue butterfly logo on packaging and advertising.

This distinctive symbol indicates a choice that will help promote better asthma and allergy care.

Living with asthma and allergies? Make a Sensitive Choice.

Newsflash - 2 April 2008 

Living with Asthma & Allergy – free mini-mag out now!

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The National Asthma Council approves products and services for inclusion in the Sensitive Choice Program where those products and services have health benefits for asthma or allergy sufferers, and makes no representations or warranties with respect to those companies that manufacture products or provide services that have or may have health benefits for both asthma and allergy sufferers, and have not been included in the Program.