Aims of the program
The Sensitive Choice® program was developed to achieve the following:
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Educate Australians and New Zealanders about the importance of managing their asthma.
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Encourage manufacturers and suppliers to produce products and services that are asthma and allergy friendly and that could benefit people with asthma and allergies.
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Provide you and your family with a way of identifying products and services that may benefit people with asthma and/or allergies and improve your health and wellbeing.
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Generate sponsorship funds to enable both the Australian and the New Zealand asthma organisations to continue their work in improving asthma care.