Are you are looking for a point of difference for your products? Why not consider applying to become a Sensitive Choice® partner?
The Sensitive Choice® program assists the marketing of products which may benefit people with asthma and allergies. It is represented by a blue butterfly to help consumers easily identify products and services that may reduce asthma and allergy triggers.
More than 2 million Australians have asthma and 7 million have allergies, making participation in the Sensitive Choice® program a valuable point of difference for your product or service.
Our research indicates that Australians and New Zealanders find the Sensitive Choice® program to be useful and reliable, with consumer awareness continuing to grow steadily.
If you have a product or service that has a potential benefit (and is not harmful) for people with asthma and/or allergies, you may consider applying to participate in the Sensitive Choice® program.
We welcome enquiries from all types of industries, although please note that pharmaceutical products and any products that claim a cure for asthma will not be considered.
To learn more about the program and to discuss whether your product may be suitable, please contact:
Ms Jo Burrows
Mobile: 0403 326993
Jo.burrows@nationalasthma.org.au