Application Process

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If a manufacturer of a product or a supplier of a service believes that their product has a benefit for people with asthma and allergies, they may apply to the National Asthma Council Australia to participate in the Sensitive Choice® program.

Prospective applicants should contact the National Asthma Council Australia to discuss the Sensitive Choice® program and the availability of sponsorship for the category of product they manufacture or supply. Products that will not be considered include pharmaceutical products, food products and any products that claim a cure for asthma.

Through a formal application process, applicants must:

  • Complete the application form and supply as much credible evidence as possible to substantiate the asthma/allergy benefit or claim.
  • Provide samples of each product.
  • Provide a full list of ingredients for all products containing chemicals.
  • Demonstrate full compliance with all relevant Australian or New Zealand laws, regulations and applicable standards.

In addition, prospective applicants should note:

  1. Applicants must be able to demonstrate that their product or service is not harmful and that there is research or evidence to demonstrate a potential benefit for people with asthma and/or allergies.  
  2. Each product/service is assessed and considered by an independent (and voluntary) Product Advisory Panel.
  3. Exclusive sponsorship categories may be available.   
  4. If a category is not currently available due to an existing exclusive sponsorship arrangement, there is a registration process that provides them with the opportunity to apply if the category becomes available in future.  
  5. The Sensitive Choice® program is not an accreditation program. It is a marketing program whereby products are assessed by an Advisory Panel and if recommended for participation in the program, applicants may be offered a Participation and Sponsorship Agreement by the National Asthma Council Australia.
  6. Participation in the Sensitive Choice® program does not represent that the product or service is the best or better than others in a category, simply that the product is acceptable and not harmful based on the evidence available.

To learn more about the program and to discuss whether your product may be suitable, please contact:

Adam Trumble
Email: adam.trumble@nationalasthma.org.au
Tel: 03 9929 4333