22 October 2008

Just in time for the peak spring and summer asthma and allergy season comes the new edition of the National Asthma Council Australia's mini-magazine, Living with asthma & allergy - available now as a free add-on bonus with the November 2008 issue of the Australian Women's Weekly.

The new seasonally-themed mini-mag is a veritable asthma and allergy survival guide.  It contains seasonal information to help people with asthma and allergy survive the sneezing season; minimise exposure to pollens and other triggers such as house dust mites, mould and pets and manage allergic reactions to the many biting and stinging insects that emerge during the warmer months.

It also features the popular ‘First Aid For Asthma' chart, on the inside front cover, providing ready access to clear advice if an asthma emergency arises.

16 July 2008 

The National Asthma Council Australia’s popular Sensitive Choice register of products that are potentially better choices for people with asthma and allergies has been expanded and can be accessed at www.sensitivechoice.com.au.

The register now features 50 products that have been accepted by the National Asthma Council Australia’s Sensitive Choice review panel of experts in allergy, respiratory medicine, pharmacy, general practice, industrial chemistry and consumer issues.

Only products that have a potential advantage for people with asthma or allergies are included on the Sensitive Choice register and entitled to feature the program’s prominent blue butterfly logo.

According to National Asthma Council Australia CEO, Kristine Whorlow, the Sensitive Choice program was developed in response to the many enquiries the Council receives from families and individuals wanting information about avoiding asthma triggers.

“The Sensitive Choice program was specifically developed to help these people identify companies that are committed to reducing asthma and allergy triggers,” Kristine Whorlow explained.

2 April 2008

The National Asthma Council Australia, in conjunction with Better Homes and Gardens, has produced a new mini-magazine packed full of tips and advice for people with asthma and allergy.

The new 30 page mini-mag, titled: Living with asthma & allergy, is available as a free add-on bonus with the May 2008 issue of Better Homes and Gardens.

It contains comprehensive information on the symptoms and triggers of both asthma and allergy, as well as advice on how to manage asthma and the benefits of having an up to date written asthma action plan.

The popular ‘First Aid For Asthma' chart is reprinted inside the back cover, providing quick access to clear advice if an asthma emergency arises.

9 May 2007

A new program that will help people with asthma and allergy make better purchasing decisions - for their health’s sake - has been launched across the country by the National Asthma Council Australia.

The ‘Sensitive Choice’ program, which encourages companies to be asthma aware and to develop products that will be better choices, allows approved products to feature the new Sensitive Choice blue butterfly logo on packaging and advertising.

All products are reviewed by the Sensitive Choice Product Advisory Panel comprising experts in allergy, respiratory medicine, pharmacy, general practice, industrial chemistry and consumer issues.  Only products that are clearly a better choice for people with asthma or allergy are included on the Sensitive Choice register.