Our Sensitive Choice® program aims to increase community awareness and understanding about managing asthma and allergies.
Just in time for the peak spring and summer asthma and allergy season comes the new edition of the National Asthma Council Australia's mini-magazine, Living with asthma & allergy - available now as a free add-on bonus with the November 2008 issue of the Australian Women's Weekly.
The new seasonally-themed mini-mag is a veritable asthma and allergy survival guide. It contains seasonal information to help people with asthma and allergy survive the sneezing season; minimise exposure to pollens and other triggers such as house dust mites, mould and pets and manage allergic reactions to the many biting and stinging insects that emerge during the warmer months. It also features the popular ‘First Aid For Asthma' chart, on the inside front cover, providing ready access to clear advice if an asthma emergency arises.
Published as part of the National Asthma Council Australia's Sensitive Choice program, the mini-mag highlights the growing range of Sensitive Choice registered products, which have reviewed and accepted by the National Asthma Council Australia's scientific review panel as better choices for people with asthma and allergy.
Only approved products can use the National Asthma Council Australia's Sensitive Choice branding and feature the program's prominent blue butterfly logo.
Sensitive Choice products featured in the new edition of Living with asthma & allergy range from cleaning and home improvement products to bedding, skin care products and even an alternative to harsh pool and spa chemicals.
Living with asthma & allergy is available free with your November 2008 copy of the Australian Women's Weekly or it can be downloaded from the Sensitive Choice website: www.sensitivechoice.com.au
For further information, or to arrange an interview with a National Asthma Council Australia spokesperson, please contact:
Kelly Ward
Ward Communications Pty Ltd
Tel: 03 9744 1855
Mob: 0407 860 834
Email: kward@wardcom.com.au